Sparring for people with technical depth

Technically strong.
Commercially still unclear.

I help technical freelancers, founders and small teams sharpen positioning, acquisition, offers, pricing and internal structure.

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What I help with

Positioning and audience

You get clearer about who you work for, what problem you solve and why people should talk to you.

Acquisition, sales and offers

We bring structure into conversations, offer logic and follow-up without forcing you into sales templates.

Pricing and offer structure

You get more reliable prices, less gut feeling and an offer that is easier to explain and buy.

Organization and decision rhythm

You sort priorities, responsibilities and routines so your business is not just reactive.

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Mike Houben

Mike Houben

Founder · Business coach with technical roots

I am a founder and business coach with deep technical roots. I understand how technical people think and help translate expertise into clearer offers, better decisions and more reliable acquisition.

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Ready to talk?

Send me a short note about where you are. Then we can see whether and how I can help.

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